Two more options

The launch carousel and the proof line

A fourth ad: the launch carousel of Sept 23

The launch post: 6 video slides at 4:5, 460 likes and 934 comments (read Oct 7). Instagram shows no views for a carousel, so it cannot be ranked like the reels.

• 

  Slide 1

  TRY IT FREE FOR 10 DAYS. COMMENT "DANCE" TO START NOW.

  Keep, with the comment line off: a paid viewer should tap Sign up.

• 

  Slide 2

  THE MOST FREEING DANCE PRACTICE, EVER. Wake up from autopilot, release pent-up emotions, rediscover joy.

  Keep. The same words as the /s001 hero.

• 

  Slide 3

  A HIGH-ENERGY MIND-BODY-SPIRIT DANCE PRACTICE TO LET GO OF THE BULLSH*T & COME ALIVE AGAIN.

  Drop: the swear word is a review risk.

• 

  Slide 4

  WILD ON THE SURFACE, BUILT WITH PRECISION. BACKED BY RESULTS.

  Keep.

• 

  Slide 5

  96% POSITIVE SHIFT IN WELLBEING AFTER JUST ONE SESSION. Participant-reported, 1,000+ responses.

  Drop for week 1: a result in a set time, and the live page now reads 97 percent of 1,017.

• 

  Slide 6

  JOIN THE MOVEMENT, LIVE FROM ANYWHERE IN THE WORLD.

  Keep.

The team picks three ads of four on the call: Ads 1, 2 and 3, and the launch carousel as slides 1, 2, 4 and 6. Research says start with 3 (meta-ads playbook, step 8: "Start with 3 concepts at the start budget"; concepts differ in angle). A fourth ad departs from that; the team decides. The carousel is the only creative that leads with the free trial on screen. Our inference, not a test: its different format may count as a different concept, because Meta groups ads that "share key visual and thematic attributes". Meta gives most budget to a handful of ads. Ad 3 needs the most work before Thursday (all six cards remade). The ad not picked is the first one in from day 8.

Price in the ad: pick one

Meta's subscription policy opens: "Ads for subscription services must disclose information on pricing and recurrent billing." Its checks name the page where people sign up: price, billing interval and how to cancel, shown clearly. Our reading is that the checkout, which shows all three, meets it, and 3 of about 93 wellness trial ads in the swipe name a price. That reading is not proven: an ad with no price and no billing line may be refused under that rule.

Option 1 ends each text on "10 free days, then $49 a month." Option 2 is what the page shows now. If review refuses option 2, option 1 is the fix.

A proof line in the text

The 96 percent line comes from the reel captions. The live page now reads 97 percent positive shift in wellbeing, 89 percent reduced tension and 88 percent more connected to body, participant-reported, from 1,017 survey responses. A line such as "89% report reduced tension after one session (participant-reported, 1,017 responses)" carries its label, so it is a medium review risk, not a fail.

Our pick: not in week 1. A rejected ad on a new account loses learning days, and every click already lands on the three numbers on /s001. From day 8, once the ads pass review, add it as one new text on Ad 2 and read it in the text breakdown.

What trial members click

A short practice, ready now

Day 2 gets 23 percent clicks of 197, the most of the practice emails; the next is 11. Members saw the subject "Your next 13-minute practice is ready" and the preview "Feel it now, or carry it later". The click is on "Start today's practice", and the practice is "Release What You've Been Holding" ("Day 2: release..." is the internal title). Day 10 also gets 23 percent: its button "Build your favorites" opens the studio, and its P.S. links to cancel.

Our reading, not a finding: members act on a short practice they can start now, framed as letting go of what they hold. Domen recalled about 21 percent and another word; the stats read 23 percent on this email. Ad 2 text 2 opens on release. The proposed /s001 line under each ad repeats that ad's own hook.

• Day 1why people are afraid to move8% clicked64% opened · 206 sent
• Day 2release what you have been holding23% clicked70% opened · 197 sent
• Day 3dance is not only for dancers8% clicked58% opened · 185 sent
• Day 4not present in my life, Sunday invitation3% clicked56% opened · 157 sent
• Day 5stop overthinking10% clicked60% opened · 143 sent
• Day 6break through numbness11% clicked54% opened · 126 sent
• Day 7I miss the magic, Sunday invitation6% clicked56% opened · 107 sent
• Day 9when all you want to do is escape8% clicked58% opened · 78 sent
• Day 8listen to your body, two days until the first charge10% clicked49% opened · 83 sent
• Day 8bthe charge notice, on its own40% clicked71% opened · 78 sent
• Day 10your trial ends today23% clicked51% opened · 47 sent

Kajabi sequence 2148892985, read 2026-10-07 12:03:09 CEST. Day 8, 8b and 10 run in the billing sequence 2148892987. Day 8's button opens a practice, Day 8b links only to the account page, Day 10's opens the studio. Subjects, buttons and links: the email files of sah-trial-cuts (Sept 21); the live Kajabi bodies were not read. The site lines need Sah's yes and a staging round after the call.

Before the first spend

What is done and what is open

The Sept 28 list

• DoneDomen joins Sah's Business portfolio and reads the pixel overview.
  Full control of the Page, the ad account and Instagram since Sept 30. The pixel fired 23.5K events in 28 days (Oct 1 read). One check is open: a Sept 30 read said the portfolio held no pixel, and nobody has confirmed that both reads saw the same portfolio.
• UnknownThe ManyChat SUNDAY DM goes to the trial checkout.
  The social agency runs the ManyChat flows, and Sah paused the keyword path on Oct 1. No read since shows where the SUNDAY DM sends people. The ads carry no comment keyword.
• OpenThe team sends the three source files with cleared audio.
  Still open on Oct 6. All three need it now: Ads 1 and 2 use licensed tracks, and Ads 1 and 3 need files without the burned-in text.
• OpenThe member and active-trial exclusion list is uploaded.
  Open on Oct 6, for the ads build on Domen's word.
• DoneThe warm audiences exist.
  S-001 targets the Instagram and Facebook engagers of 365 days, and both audiences exist in LLC 2. One check is open: the 7-day audience reads larger than the 365-day one.
• OpenSaves and shares for the three reels come from Instagram Insights.
  Not read. It needs the Instagram login, and S-001 does not depend on it.

Added since Oct 6

• OpenSah says yes to $36 a day: $252 in week 1, up to $1,352 in 4 weeks, and a card on LLC 2.
  On this call.
• OpenSah's legal business details, so the Meta portfolio gets a phone.
  On this call.
• OpenThe texts and headlines picked.
  On this call, on this page.
• OpenThe new video cards made from source files without the burned-in text.
  Sah's team. The new card text is under each ad.
• OpenOne test Purchase in Test Events before the start.
  The ads build, Domen's word.
• OpenEvery "live every Sunday" line and the headline "10 free days, live Sundays" come out before Nov 27.
  From Nov 27 to Dec 19 the Sunday sessions are pre-recorded (Sept 28 spec).

Newer reels: one reel since Aug 12 passed 300,000 views (Oxford, Sept 18, 341,635 views), at 1.23 comments per 1,000 views. That is below all three picks (17.29, 7.41 and 4.04), so the three picks stay.

Our picks

Copy the picks into the chat

Tap a text and a headline on each ad. The block below fills itself.